M&M and Mitsubishi Agricultural Machinery tie-up for agri machinery tech

Mumbai - Mahindra & Mahindra Ltd. (M&M) and Mitsubishi Agriculture Machinery Company Co. Ltd. Japan (MAM) have signed a License Agreement for a strategic transfer of agricultural machinery technology to provide mechanization for crop specific solutions.

The agricultural machinery technology is being licensed to M&M Farm Equipment Sectors' Applitrac Business, for manufacturing in India. The agricultural machinery will be sold under the Mahindra Brand name in the domestic market, in addition to exports to China & SAARC countries.

Speaking on this occasion Mr. Shimizu said, "We have been working with the Mahindra team in the US for over 8 years now. We were impressed with their initiative of 'FarmTech Prosperity' for Indian farmers. Mahindra has won the prestigious Japan Quality Medal (JQM) and we found a common DNA working with them in India."

Mr. Anjanikumar Choudhari added, "We are very proud to be associated with Mitsubishi Agricultural Machinery, a reputed global leader in the farm machinery segment. This license agreement will facilitate manufacturing of an extensive variety of farm machinery to provide better skillful mechanization to the farmers."

This agreement was signed at the Mahindra Group's headquarters in Mumbai, by Mr. Shimizu, President - MAM and Mr. Anjanikumar Choudhari, President - M&M Farm Equipment Sector (FES) & Member of the Group Management Board.

Mahindra & Mahindra's Farm Equipment Sector has envisaged a new vision of delivering prosperity to farmers across rural India by providing innovative crop specific farm technologies aimed at enhancing productivity, termed as 'FarmTech Prosperity'. The License Agreement with MAM is yet another step towards achieving this vision.

Written by Anand   
Tuesday, 16 February 2010


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